Part of SASS’ aim is to not only build a sense of student community, but also for us to share ideas and advice about doing PhD research. And, of course, to have a little fun whilst we’re at it and a break from the seriousness and intensity of academic work!
On Dec 2nd, we held a workshop on how to use the media as a researcher to publicise your research, and it certainly delivered on all fronts. With our workshop leader Holly Powell-Jones – a journalist, fellow PhD researcher and self-confessed Twitter addict – we came up with some compelling reasons to use both social and traditional media, and ideas about how we can engage the media/the public with our work.
We also had some fascinating insights from a media “insider” on what makes something newsworthy and how news stories are designed to appeal to our emotions (aka the primal code)…
….And a couple of top tips on how to navigate the minefield that is social media and Twitter as an academic.
All enjoyed over a glass (or a few) of mulled wine.
Thanks Holly, for inspiring us to “use the media!”
Holly Powell-Jones is a qualified broadcast journalist with over 4 years experience working across radio, television, online and print news media. Her news credits include Global Radio
(Heart FM/Smooth/Gold) BBC London, Community Channel’s London 360 (broadcasting on Sky, Virgin and Freeview) UKRD (Pirate FM/Eagle Radio) and Premier Christian Radio.
She designs and delivers media training for schools, businesses and charities and teaches Journalism MA students at Goldsmiths University. She is also an active NUJ member and Twitter addict. (@Holly_PJ)